In this enlightening episode of the Dead America Podcast, host Ed Watters sits down with Cydian Kauffman, co-owner of Pure Water Northwest, to uncover the hidden truths about water quality and its impact on our lives. Cydian brings a wealth of knowledge about common water contaminants, the effectiveness of filtration systems, and the surprising global connections between water access and gender equality.
Listeners will gain practical insights into the harmful effects of chlorine, pharmaceuticals, and other pollutants often found in drinking water. Cydian explains the science behind reverse osmosis and UV filtration, offering clear guidance for homeowners concerned about their water safety. He also debunks popular myths surrounding structured and hydrogenated water, helping audiences separate fact from fiction.
Beyond the technical aspects, this conversation highlights the broader social implications of water access. Cydian emphasizes how clean water availability directly influences education, health, and gender equality in developing countries, making it not just a household issue but a global one.
This episode is perfect for anyone curious about water science, environmental sustainability, or practical solutions for healthier living. Whether you’re exploring filtration options for your home or seeking to understand the bigger picture of water’s role in society, Cydian’s insights provide clarity, empowerment, and actionable advice.
00:00 Introduction: Awakening Hearts
00:45 Meet Cydian Kauffman: Water Expert
01:57 Understanding Water Contaminants
03:57 Effective Water Filtration Systems
17:14 Water and Gender Equality
22:42 Innovative Water Solutions
24:35 Debunking Water Myths
33:41 City Water Standards and Safety
39:57 Conclusion: Pure Knowledge for Every Home
Website https://purewaternorthwest.com/ Social media links social media links: https://purewaternorthwest.com/ https://www.linkedin.com/in/cydian-kauffman/ https://www.facebook.com/PureWaterNorthWest https://www.instagram.com/purewaternorthwest1/ https://www.tiktok.com/@purewaternorthwest https://twitter.com/AquaMasters12 https://www.youtube.com/@purewaternorthwest https://www.linkedin.com/company/pure-water-northwest/ https://nextdoor.com/pages/pure-water-northwest-bainbridge-island-wa/
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Can you feel it coming?
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Something’s waking up inside.
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Hearts ablaze, we’re standing
tall breaking chains of yesterday.
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Dead
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America finds it’s voice, in
the darkness, we make choice.
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Truth and healing lead the way,
hearts ablaze, we’re here to stay.
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Rise from ashes, come what
may, we’re finding hope
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in disarray.
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Today, we’re speaking
with Cydian Kauffman.
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He is one of the owners
of Pure Water Northwest.
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Cydian, could you please
introduce yourself?
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Let people know just a little
more about you, please.
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Oh, sure.
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Yeah.
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Thanks for having me on.
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Um, I’m, uh, one of the owners
of Pure Water Northwest, uh, the
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company which started a little over
a decade ago to try and handle water.
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Um, basically, by helping people
with drinking water, both in their
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homes and, and their businesses.
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But, um, the goal of the company is to try
and do it through kind of a water science
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lens, um, rather than a product lens.
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So we try to do a lot of testing first.
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And I joined the company six years
ago knowing absolutely nothing about
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water science, water treatment, or
anything and, and I have learned a lot.
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I have become, um, something
of an expert in it.
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So I just like to get on, you
know, podcasts every once in a
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while to talk about water, water
quality, or, or whatever you want
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to talk about in relation to that.
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But, um, but yeah, that’s,
that’s what I’m doing.
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That’s why I’m here.
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Uh, I’ll tell you, water is one of
the most important things, if not
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the most important things, of our
life and we are oblivious to it.
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It’s all around us and it covers most of
the earth, but yet, we are so retarded,
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if you will, when it comes to water.
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And the Clean Water Act, it
really doesn’t do much for us
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if you really look deep into it.
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But they try to safeguard our water
and there’s a lot to do with water.
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Let’s start off with, what’s the
main issue with water contaminants?
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Um, well, the main issue with water
contaminants is that they’re invisible.
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I mean, what you just described,
that water is kind of everywhere,
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um, it being ubiquitous, so to speak,
it being in, in everybody’s lives.
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It would be like if someone said
that the air you’re breathing is bad.
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Um, if the air you’re breathing
is bad, then like, what are
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we going to do about that?
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Um, water’s a little easier than if the
air you were breathing is bad though, you
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actually make a choice to drink water.
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And so there are a lot of ways
you can actually filter it.
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Um, it is a little easier to confront
than air, but not that much easier.
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And so the fact that many contaminants
are completely odorless, tasteless,
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you can’t see it, um, that makes it
difficult for people to wrap their head
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around the idea that some of the water
they’re drinking might have a problem.
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It, it’s killed so many people through
history, you know, simple cholera
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and not boiling the contaminants out.
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So, you know, what is the best
system for us to use to get the
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simple organics out of our water?
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Well, I mean, if you want one system,
that would always be reverse osmosis.
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Um, we don’t, we are not a big proponent
of just throwing a system at something.
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Um, it is, it is okay to do if, if
you really want to get a reverse
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osmosis system and then you’re,
you’re pretty, pretty safe with water.
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Um, but the better thing to do is identify
what’s in your water by doing testing.
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Um, for example, uh, most reverse
osmosis systems are only fifty percent
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effective against arsenic five.
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Um, I mean arsenic three.
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And, um, the, there, there are,
there’s more than one form of arsenic.
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And a, a form of arsenic,
and arsenic is everywhere,
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Um, a form of arsenic will only be fifty
percent removed by reverse osmosis.
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So you would need a, uh, supplementary
system to that, something that has
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like a nano titanium oxide or, um,
bayoxide or, uh, something called SBG 2.
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Basically other forms of
median that are specialized in
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reducing arsenic at that level.
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Or you have to oxidize the arsenic.
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So basically it, it’s fine if you just
want to throw a systematic, get a reverse
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osmosis, but if you really want to be sure
what’s in your water, you wanna tailor it.
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Uh, you should get a test
and talk to an expert.
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So you can actually tailor your filtration
by the different chemicals that you add,
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and it will suit your system a lot better.
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That’s interesting.
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It’ll last longer, yep.
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And, and it will avoid problems.
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Actually, um, a main source of people’s
problems they’re not aware of is when
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they decide to throw a softener at,
uh, their well water, for example.
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And if you’ve got well water and you’ve
got, um, arsenic or high levels of cadmium
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or chromium or some other contaminants
in the well water, and all you’re doing
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is throwing, uh, cation resin at it.
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So you’re just trying to attract
that positively charged ion.
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That is going to prevent, uh, that
is going to cause sometimes those
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other ions to bind to it or get
stuck in it, and those will release
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because they’re not the right charge,
but they will still get stuck.
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So you can get arsenic, for example,
binding up in that median, just
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holding and then suddenly releasing.
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It’s called contaminant dumping.
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So if you don’t actually test
your water first, you can actually
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make your situation worse by
trying to treat the water.
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That’s interesting.
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So I’m a homeowner up here in
the, uh, cascades and I have water
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issues, you know, it’s, it’s a
community well that we use here.
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So I’ve been thinking about implementing
a system to do something, but I’m really
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kind of ignorant when it comes to that.
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So I went out and I bought a Zero Water
filtration and put it in the refrigerator,
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and that’s what we kind of use.
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Is, is that getting what I need out
of my water or should I actually get a
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personalized test instead of just relying
on the test from my water provider?
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Well, because you’re talking to me maybe,
maybe I can help you through it without
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you having to do a personalized test.
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So, uh, but most people, yeah,
they should do a personalized test.
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So let me ask you, on your community
well, are they, uh, chlorinating it?
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Yes.
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Okay, so that means they’re
oxidizing the arsenic.
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So if they’re chlorinating it already,
they’re already flipping that valent
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state of that arsenic to a much
easier, easier state to remove.
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Um, that Zero filter, uh,
those do deionization.
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So I have two things to say about them.
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One, they’re fantastic for the
period of time they work for because
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they’re deionizing your water.
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Like you can’t beat deionization
really, um, but they don’t backwash.
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You can get deionizing
filters that backwash.
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Uh, they won’t do full deionization,
but you can get them that
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do sufficient deionization.
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And then they, they backwash,
which means they self clean.
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That Zero filtering needs to be
replaced, but how do you know
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when it needs to be replaced?
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All you’re doing is doing TDS testing.
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Um, that means that, for all we
know, that filter is binding with
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and getting filled with, uh, the much
more easy to grab contaminants and
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then allowing through it, the tail end
of the filtration lifetime, allowing
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through some of the, uh, harder to grab
contaminants, which can be bad for you.
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Like arsenic is harder to grab.
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So, um, it is not a perfect solution.
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And as long as you’re actually
doing those tests, the TDS tests
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and then really keeping up on
the filter, it’s probably okay.
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Um, but those filters can go bad
pretty fast if your well water is bad.
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So it’s not, it is definitely
not a solution for everyone.
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Um, we’ve had people who have,
uh, well water that’s so bad
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that those Zero filters would go
bad in three or four days, so.
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So, so talk to me a little
bit about these systems.
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Can I get like an under the sink
system that will do that process
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instead of this big tank that I have
to set in the back room someplace
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and fill it with salt and chemicals?
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Well, you can do reverse osmosis under
your sink, which will generally do more
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and last longer than that Zero filter.
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Um, if you do ’em both together,
like you’re, you’re, you’re doing
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more than, more than a lab would do.
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So you’re, you’re getting fantastic
water if you do ’em both together.
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But the, um, but it’s also maybe
a little bit of overkill, it
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does depend on your water though.
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So to answer your question
with any, any accuracy, I would
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have to see your water tests.
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But you can’t do self back washing filters
without, um, having a whole house system.
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Those, those tall tanks that are about
as tall as a person, if you want to have
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them self clean, you have to get those.
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You’re not getting a self-cleaning
system that fits under the sink.
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So for those, you’re
always changing filters.
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So with the reverse osmosis system, is
there a filter that you replace in those?
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Or how does that actually work?
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Yeah.
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Um, RO requires membrane replacement
and there’s also some filters that
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are there to protect the membrane.
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But the membrane, that little canister
that’s usually about this big, that
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goes under your sink, inside the
reverse osmosis, that thing is amazing.
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Um, it does the work to remove, uh,
salts, um, and it doesn’t do anything
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with ions, it’s removing salts,
and inorganics, and some organics.
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Uh, because it is physical filtration,
but also, um, it does, it does
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essentially reverse, what reverse
osmosis basically is, is that natural,
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um, osmotic tendency, which is the
tendency for things to create balance.
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So you’ll have one side of something here
that’s contaminated, and through osmosis
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it will contaminate the other side.
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We are doing reverse osmosis by applying
pressure and then putting basically a
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screen between, between the two things
that will push this way, but won’t
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allow it to travel back this way.
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And then you drink from this side, you
drink from the clean water side of it.
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That’s basically all
reverse osmosis is doing.
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Um,
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but it, and which is amazing, that’s
an amazing method of treatment.
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And it, it allows, it allows, uh, naval
vessels at the sea to drink sea water, um,
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rather than having to store, store water.
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So, I mean, that, that process is
incredibly powerful and reverse
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osmosis is incredibly effective.
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And it doesn’t make your water
unhealthy like some people think either.
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What about UV filtration,
ultraviolet light?
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Is that effective and is it, is it
worth the cost of that equipment?
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Yeah, for bacteria, it has
shown to be pretty effective.
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It is the least effective of all,
all of the various ways of killing
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bacteria, but it is effective.
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Um, you would call ozone more
effective, chlorine more effective,
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um, but UV is very effective.
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Yes.
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At, at bacteria only.
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Yeah.
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We’ve used chlorine for years to,
you know, help reduce the health
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risk of water, but there’s a,
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there’s a deal with chlorine.
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You know, it’s been years since
I’ve been into this, but it’s,
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uh, it, it’s residual and that
residual chlorine can be bad for us.
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Can you talk to us about that?
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Well, for sure.
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Yeah.
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I mean, in high doses it’s cancer causing.
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Uh, chlorine was used in, um, what?
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World War II to kill people.
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I mean, it, it’s, it’s, in its basic
form, it’s a gas and it will absolutely
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kill a person in high enough doses.
202
00:14:43,155 –> 00:14:48,555
Uh, the chlorine byproducts that,
um, are created by the action of
203
00:14:48,585 –> 00:14:55,035
chlorinating and decontamination creates
trihalomethanes, bromodichloroacetic
204
00:14:55,035 –> 00:15:01,075
acids, haloacetic acids, all of
those various chlorine byproducts.
205
00:15:01,095 –> 00:15:05,835
Chloroform, like chloroform is
one of the byproducts of chlorine.
206
00:15:06,345 –> 00:15:13,230
And, um, the, the, the thing that you
need to remember is everything about
207
00:15:13,439 –> 00:15:16,110
what will hurt your body is about dosage.
208
00:15:17,280 –> 00:15:21,959
So there’s two things that I, I , I
need people to always, I always
209
00:15:21,959 –> 00:15:26,280
am telling people two things, and
these are contrasting realities.
210
00:15:26,280 –> 00:15:29,550
One is, the dose is what kills a person.
211
00:15:29,610 –> 00:15:32,189
Not, not the item, it’s the dose.
212
00:15:32,430 –> 00:15:35,400
You drink too much pure water, you die.
213
00:15:35,610 –> 00:15:41,190
Like, um, I think nine liters
or something will kill a person.
214
00:15:41,250 –> 00:15:44,640
So it’s how much, it’s just how much.
215
00:15:45,000 –> 00:15:49,590
But then again, anything that you aren’t
filtering ahead, your body is the filter.
216
00:15:49,590 –> 00:15:55,530
So if you don’t filter out the chlorine
and chlorine byproducts, which are
217
00:15:55,530 –> 00:16:00,990
needed, you have to have that or you’re
gonna die from some bacteria, it’s, or,
218
00:16:01,020 –> 00:16:08,550
or amoeba, or protozoa, or some sort of
cyst or parasite will kill you for sure.
219
00:16:08,850 –> 00:16:10,980
Um, uh, at some point.
220
00:16:11,880 –> 00:16:17,985
Um, especially with the water the way it
is now, the, the, the, uh, originating
221
00:16:17,985 –> 00:16:21,725
water, the way it is now before it is
treated, that will, that will kill you.
222
00:16:22,415 –> 00:16:27,405
But, um, I mean, in most sources,
I, I shouldn’t say that outright.
223
00:16:27,405 –> 00:16:29,925
There are some sources that
are actually very pure still.
224
00:16:29,925 –> 00:16:31,845
But in most places right now, yeah.
225
00:16:32,775 –> 00:16:39,345
And then, uh, anything that is then
a byproduct after that, the chlorine
226
00:16:39,915 –> 00:16:44,010
residual, the chlorine byproducts,
all of that, those are not in high
227
00:16:44,010 –> 00:16:48,120
doses enough to kill most people
or hurt, even hurt most people.
228
00:16:48,120 –> 00:16:51,750
But they do build up, they
can build up over time.
229
00:16:51,810 –> 00:16:56,550
And like I said, If, if you aren’t
filtering it, your body’s the filter.
230
00:16:56,550 –> 00:17:01,800
So it is good to get some carbon
to get rid of that chlorine stuff.
231
00:17:03,030 –> 00:17:06,960
So, so that is the answer
is an activated chlorine?
232
00:17:07,980 –> 00:17:10,020
Activated carbon to get rid of that stuff.
233
00:17:10,020 –> 00:17:10,170
Yeah.
234
00:17:11,339 –> 00:17:12,659
Or charcoal.
235
00:17:13,560 –> 00:17:13,980
Sorry.
236
00:17:14,879 –> 00:17:21,300
So I, I was reading your bio
when it came over and it talks
237
00:17:21,300 –> 00:17:23,579
about water and gender equality.
238
00:17:23,639 –> 00:17:29,370
The untold story, how clean water
transforms women’s lives and why
239
00:17:29,370 –> 00:17:33,720
it’s one of the biggest human
rights issues nobody talks about.
240
00:17:34,320 –> 00:17:38,459
I need to know more about this
because I’ve never heard of this.
241
00:17:39,525 –> 00:17:39,915
Yeah.
242
00:17:40,545 –> 00:17:44,415
Um, well, let me, let me
put it to you this way.
243
00:17:44,805 –> 00:17:48,855
In a country where, um, you don’t
have just water flowing through all
244
00:17:48,855 –> 00:17:52,575
the pipes, uh, where’re you, where
are you getting the water from?
245
00:17:52,785 –> 00:17:56,955
You’re, you’re going to a borehole if
you’re lucky enough to have one, like a
246
00:17:56,985 –> 00:18:00,255
well, or you’re getting it from puddles.
247
00:18:01,065 –> 00:18:06,375
Um, and if you have no access to
water, the only way you’re getting
248
00:18:06,375 –> 00:18:10,695
it is by walking for many, many,
many miles to get the water.
249
00:18:12,915 –> 00:18:14,295
Who is doing that?
250
00:18:15,165 –> 00:18:18,645
Women and children, that’s who’s doing it.
251
00:18:18,765 –> 00:18:25,605
And this is many, many, many, many
locations where there are thousands
252
00:18:25,605 –> 00:18:31,665
of people who are huddled together
around an area that has, um, you
253
00:18:31,665 –> 00:18:35,655
know, some access to water part of
the year, and then another part of
254
00:18:35,655 –> 00:18:37,425
the year there’s no access to water.
255
00:18:37,905 –> 00:18:41,985
And during that time, there’s
four to five hours per day that
256
00:18:42,455 –> 00:18:45,754
all the women and children are
just walking to get that water.
257
00:18:46,175 –> 00:18:50,375
Which means those women cannot be
educated, they cannot get a job, they have
258
00:18:50,375 –> 00:18:53,135
to rely on a man, um, to support them.
259
00:18:53,645 –> 00:18:55,925
And that man then has all the power.
260
00:18:56,615 –> 00:18:59,345
So if they’re lucky,
they’ve got a good one.
261
00:18:59,435 –> 00:19:02,584
And if they’re not, they have
to suffer whatever’s happening.
262
00:19:03,334 –> 00:19:10,385
So in those areas, the topic of
equal rights cannot even begin.
263
00:19:11,070 –> 00:19:13,050
You can’t even start that topic.
264
00:19:13,530 –> 00:19:16,740
You could not say, I want equal rights.
265
00:19:16,770 –> 00:19:19,620
Because there’s no, you
have no leverage whatsoever.
266
00:19:19,620 –> 00:19:22,830
You have no choice to just say,
okay, I’m just gonna go get my
267
00:19:22,830 –> 00:19:24,780
own, I’m gonna go do my own thing.
268
00:19:25,710 –> 00:19:27,540
Uh, it’s just not really possible.
269
00:19:27,990 –> 00:19:31,620
So it is a huge gender equality issue.
270
00:19:31,620 –> 00:19:36,180
And those companies like Ryan’s Wells
and, and other companies who are going
271
00:19:36,180 –> 00:19:41,910
around drilling wells, um, and then
they, they, uh, they either figure
272
00:19:41,910 –> 00:19:45,600
out the water chemistry themselves
or they contact a company like ours.
273
00:19:45,600 –> 00:19:52,050
We’ve, we’ve helped with some of those
projects, um, advising on them and,
274
00:19:52,050 –> 00:19:56,250
uh, making sure the water that comes
outta the ground, it’s decent enough
275
00:19:56,250 –> 00:19:57,720
that they’re not gonna die from it.
276
00:19:57,750 –> 00:20:01,140
And then suddenly the entire
social structure of the
277
00:20:01,140 –> 00:20:04,020
area changes, it’s amazing.
278
00:20:05,054 –> 00:20:06,855
Yeah, that’s incredible.
279
00:20:07,095 –> 00:20:11,085
Yeah, I, you know, a lot of people
don’t even think about that.
280
00:20:11,085 –> 00:20:16,395
And we’ve heard about, you know,
the African, and, you know,
281
00:20:16,514 –> 00:20:20,175
these dry places being without.
282
00:20:20,175 –> 00:20:24,824
But yet we overlook those
problems in our world.
283
00:20:25,155 –> 00:20:35,700
So how, how can we actually get these
people to a better place in life?
284
00:20:35,760 –> 00:20:43,500
Is it by drilling wells, or is it by
moving them to a more arid place, or?
285
00:20:43,890 –> 00:20:44,880
So yeah.
286
00:20:44,880 –> 00:20:48,510
There’s two, I mean,
there’s two basic solutions.
287
00:20:48,510 –> 00:20:53,640
One is you get them a well if
you drill deep enough, in most
288
00:20:53,640 –> 00:20:55,200
places, you’ll find water.
289
00:20:55,200 –> 00:20:57,180
Not all places, but most places.
290
00:20:57,180 –> 00:20:59,010
If you drill deep enough,
you’ll find water.
291
00:20:59,730 –> 00:21:01,680
Um, so that is one option.
292
00:21:03,090 –> 00:21:07,409
And then, uh, yeah, moving
them is maybe an option.
293
00:21:07,409 –> 00:21:09,330
I think if they could
move, they would though.
294
00:21:09,870 –> 00:21:16,200
So sometimes what is actually happening
is that people are already moved and
295
00:21:16,200 –> 00:21:21,750
the infrastructure in the place is not,
um, worked on by the local government.
296
00:21:22,080 –> 00:21:28,110
So even in those places, they are still
having to travel for hours to get water.
297
00:21:28,889 –> 00:21:35,370
And those places, what can
actually help is access to testing.
298
00:21:35,940 –> 00:21:37,350
As strange as this sounds.
299
00:21:37,710 –> 00:21:43,305
If those places who actually
have a governance take a test and
300
00:21:43,305 –> 00:21:44,775
say, This is what we’re drinking.
301
00:21:44,775 –> 00:21:48,405
And they walk it to their municipal,
not their municipality, they’re not
302
00:21:48,405 –> 00:21:52,065
gonna necessarily have one, but their
government, their local representative,
303
00:21:52,065 –> 00:21:54,555
and say, Look, this is our water.
304
00:21:55,035 –> 00:21:59,745
These are way beyond the health level,
this is what’s causing our children to
305
00:21:59,745 –> 00:22:05,860
die, this is what’s causing us to have
malnutrition, uh, stunted growth, to have,
306
00:22:05,950 –> 00:22:08,410
um, developmental issues in our society.
307
00:22:08,410 –> 00:22:11,890
It changes our entire lives
and this is the proof.
308
00:22:12,550 –> 00:22:14,050
That can actually help a little.
309
00:22:14,680 –> 00:22:17,440
I mean, it depends on whether
the government’s gonna listen.
310
00:22:17,440 –> 00:22:19,300
But it, it can actually help some.
311
00:22:19,300 –> 00:22:25,630
So those two things, I would say
access to testing and then the
312
00:22:25,630 –> 00:22:27,850
ability to actually get wells drilled.
313
00:22:27,850 –> 00:22:33,070
Which means you have to, you have to
partner with a company that does that
314
00:22:33,070 –> 00:22:38,775
as their, um, as their mission, like,
like Ryans Wells, I mentioned before.
315
00:22:38,775 –> 00:22:41,195
And there’s some other
companies as well that do that.
316
00:22:42,105 –> 00:22:42,264
Yeah.
317
00:22:42,564 –> 00:22:50,685
So I’ve, I’ve seen some companies out
and they’re doing testing with various
318
00:22:50,685 –> 00:22:59,175
systems that pull water out of the air,
and this seems like it’s a possible way
319
00:22:59,175 –> 00:23:06,375
of supplementing water supply, but I
don’t see that it would actually give
320
00:23:06,375 –> 00:23:13,695
you enough water to live off of because
we, we actually consume so much water.
321
00:23:15,195 –> 00:23:19,395
Yeah, so you bring up a really good point.
322
00:23:19,395 –> 00:23:20,504
Those are brand new.
323
00:23:20,865 –> 00:23:24,794
Like I know they’ve been around for
a long time, but the ones that can
324
00:23:24,794 –> 00:23:30,174
actually work efficiently enough that
it could make sense, those are new.
325
00:23:31,094 –> 00:23:38,010
Um, to get those to work you’d have
to, you know, currently to sustain one
326
00:23:38,010 –> 00:23:47,970
person requires, um, a size that’s about,
I don’t know, eight people in space.
327
00:23:48,330 –> 00:23:52,590
So they take up the space of eight
people, roughly, to sustain one person.
328
00:23:53,160 –> 00:23:56,370
And I don’t remember the exact
power consumption, but you would
329
00:23:56,370 –> 00:24:02,850
need solar, or solar plus wind
to capture it in those areas.
330
00:24:02,850 –> 00:24:10,230
So there’s a lot of cost, but it
is actually a reasonable possible
331
00:24:10,230 –> 00:24:12,990
solution in the future for some people.
332
00:24:12,990 –> 00:24:18,360
It is getting more efficient and it
is getting a little bit more, the
333
00:24:18,390 –> 00:24:21,060
cost of solar is getting better.
334
00:24:22,140 –> 00:24:26,970
Uh, so yeah, I could see this
actually being, in the not too
335
00:24:26,970 –> 00:24:31,950
distant future, this being an, a third
alternative for some of those areas.
336
00:24:33,600 –> 00:24:35,260
Yeah, very interesting.
337
00:24:35,830 –> 00:24:41,730
So you also talk about structured
water and hydrogenated water,
338
00:24:42,810 –> 00:24:45,090
what is this all about?
339
00:24:46,170 –> 00:24:49,680
Well, I just bring that up because
I know a lot of people like
340
00:24:49,680 –> 00:24:51,030
to talk about that right now.
341
00:24:51,060 –> 00:24:55,830
There’s a lot of topics people,
people like to, like to go on and
342
00:24:55,830 –> 00:25:00,630
on about, about water and sometimes
they’re maybe not the most, um,
343
00:25:01,785 –> 00:25:05,220
scientifically, like, proven things.
344
00:25:06,060 –> 00:25:13,980
So structured water is this idea
that water can, um, have a structure,
345
00:25:14,639 –> 00:25:19,320
uh, meaning the, the bonds in it
will, will, instead of being random,
346
00:25:19,440 –> 00:25:21,960
settle into a structured state.
347
00:25:22,830 –> 00:25:31,065
Um, there was a scientist in Japan who
did a bunch of tests on mood energy
348
00:25:31,065 –> 00:25:36,284
in relation to water and he, nobody’s
been able to replicate what he did.
349
00:25:37,065 –> 00:25:39,705
But, uh, so who knows if it’s true?
350
00:25:40,725 –> 00:25:43,695
And I’m not here really to
say that that is or isn’t true
351
00:25:43,695 –> 00:25:45,675
’cause it kind of doesn’t matter.
352
00:25:46,034 –> 00:25:52,380
Water is fluid, not to be obvious
about it, but water is fluid.
353
00:25:52,440 –> 00:25:56,940
Any structure you put in the water
is gone nearly instantaneously.
354
00:25:57,720 –> 00:26:04,620
Um, so if you have the, but the, the
ironic and funny thing is, if you have
355
00:26:04,620 –> 00:26:12,480
a way to keep water structured, it would
actually be better for your body if it
356
00:26:12,480 –> 00:26:17,189
was somehow able to enter your body and
remain structured as it entered your body.
357
00:26:17,189 –> 00:26:18,840
It would be, it would be.
358
00:26:18,840 –> 00:26:24,659
It would be more efficient in the work
it did, but, and so people take that and
359
00:26:24,659 –> 00:26:26,459
they say, okay, I want structured water.
360
00:26:26,520 –> 00:26:28,260
Water doesn’t stay structured.
361
00:26:28,679 –> 00:26:32,219
The closest thing we’ve been able
to scientifically get to having
362
00:26:32,219 –> 00:26:35,370
structured water, that stays
structured, is eating fruit.
363
00:26:36,435 –> 00:26:39,225
There is some structure to
the water that’s in fruit.
364
00:26:39,525 –> 00:26:43,815
If you then eat it and you get some of
that liquid in you, it actually remains
365
00:26:43,815 –> 00:26:46,245
mildly structured inside you for a moment.
366
00:26:46,245 –> 00:26:49,575
So that’s, there’s been
some evidence of that.
367
00:26:50,175 –> 00:26:54,225
But other than that, you can’t, you can’t
have water, even the scientist here in,
368
00:26:54,255 –> 00:26:58,425
uh, University of Washington who studied
structured water the most of anyone
369
00:26:58,425 –> 00:27:02,745
that I’m aware of, he said water doesn’t
retain its structure when you drink it.
370
00:27:03,345 –> 00:27:09,090
So, uh, it’s a little bit of ,uh,
snake oil for some people selling that.
371
00:27:11,429 –> 00:27:17,820
Uh, when, when you talk structured water,
when it enters the body, are you talking
372
00:27:17,820 –> 00:27:25,155
about the, uh, molecules separating and
breaking down from hydrogen and oxygen?
373
00:27:26,445 –> 00:27:27,824
It’s not even just that.
374
00:27:27,885 –> 00:27:32,235
Literally the, when I, when I’m talk,
when people talk about structured water,
375
00:27:32,264 –> 00:27:40,155
they’re talking about the, um, magnetic,
like the, uh, the layer that exists
376
00:27:40,155 –> 00:27:43,365
between the surface and the water.
377
00:27:43,695 –> 00:27:48,495
And that outside layer, where it’s
kind of against the surface, creates
378
00:27:48,495 –> 00:27:54,584
this tension, which creates an actual
shape when you’re looking at the water.
379
00:27:55,335 –> 00:27:59,685
Uh, it creates a shape to it
versus it being random, um, being
380
00:27:59,685 –> 00:28:01,395
floating around randomly, right?
381
00:28:01,395 –> 00:28:05,685
So that’s, that’s what it
really is talking about.
382
00:28:05,835 –> 00:28:08,835
And it, it doesn’t stay,
383
00:28:08,835 –> 00:28:12,255
yeah, when I say it doesn’t stay, it’s
kind of obvious if you think about it.
384
00:28:12,255 –> 00:28:15,135
You shake up that glass, or you
just tip it towards your mouth,
385
00:28:15,495 –> 00:28:17,205
it’s not gonna retain its structure.
386
00:28:18,015 –> 00:28:24,940
So, um, and then hydrogenated water,
if water was able to, uh, water
387
00:28:24,940 –> 00:28:29,700
that does have extra hydrogen, yeah,
there’s some reality there for sure.
388
00:28:29,970 –> 00:28:31,800
There’s some health benefits to that.
389
00:28:32,610 –> 00:28:39,570
It is not as, it is not as snake oil
salesy as, um, structured water is,
390
00:28:39,930 –> 00:28:42,660
there’s some genuineness to that.
391
00:28:43,470 –> 00:28:46,690
It’s hard to get, it’s really difficult.
392
00:28:47,060 –> 00:28:52,400
So you, you’re, you’re not gonna buy
a little bottle, water thing, like
393
00:28:52,430 –> 00:28:57,450
this big, that says it hydrogenates
water and then, and then have that be
394
00:28:58,094 –> 00:29:03,915
as effective as the $8,000
counter machines that they’re
395
00:29:03,915 –> 00:29:06,764
selling that really do that.
396
00:29:06,764 –> 00:29:12,044
So it’s, uh, and then the other thing
is, you gotta drink it within like an
397
00:29:12,044 –> 00:29:18,915
hour or two of, uh, you know, creating
your hydrogenated water as well.
398
00:29:19,604 –> 00:29:21,524
So there’s some truth to that.
399
00:29:22,304 –> 00:29:26,145
But you can’t, you can’t like let
it sit all day and expect it to
400
00:29:26,145 –> 00:29:27,415
be the same, it’s not going to be.
401
00:29:27,990 –> 00:29:32,670
And then, um, they’re currently,
the technology’s not really good
402
00:29:32,670 –> 00:29:35,400
enough to be able to really do much.
403
00:29:35,400 –> 00:29:39,630
I think they do a little bit, but really
not do much with those personal bottles.
404
00:29:40,380 –> 00:29:45,180
So, um, not, buying hydrogenated
water at a store, you have to make it.
405
00:29:45,510 –> 00:29:49,290
Uh, you can’t, you can’t
just buy it and expect it to
406
00:29:49,290 –> 00:29:51,450
actually still be hydrogenated.
407
00:29:52,170 –> 00:29:53,700
It’s not, that wouldn’t be possible.
408
00:29:56,429 –> 00:29:58,470
What about carbonated water?
409
00:29:58,835 –> 00:30:03,120
I, I noticed there’s a lot of this
carbonated water coming onto the market.
410
00:30:03,480 –> 00:30:07,679
I, I myself see that
as a destructive thing.
411
00:30:07,889 –> 00:30:09,389
What’s your take on it?
412
00:30:10,740 –> 00:30:11,340
Yeah.
413
00:30:11,429 –> 00:30:13,919
Um, I’d like to know why
you think it’s destructive.
414
00:30:13,950 –> 00:30:18,090
I don’t, I don’t think much about
carbonated water other than it
415
00:30:18,090 –> 00:30:22,985
being, uh, you know, it’ll have
an effect on your stomach size.
416
00:30:23,820 –> 00:30:30,420
Um, uh, an actual effect on, on the
literal size of your stomach, and
417
00:30:30,420 –> 00:30:32,850
that can make you hungrier for sure.
418
00:30:33,720 –> 00:30:35,310
Um, yeah.
419
00:30:35,370 –> 00:30:38,910
So, but other than that, I, I don’t
have much of an opinion about it.
420
00:30:38,910 –> 00:30:40,230
What, what do you think about it?
421
00:30:40,905 –> 00:30:45,990
So, so this doesn’t change or alter
the pH balance of the water at all?
422
00:30:46,890 –> 00:30:48,600
It will a little bit, yeah.
423
00:30:48,900 –> 00:30:59,895
Um, so pH balance of water is of, of
little actual, uh, if it’s super acidic
424
00:30:59,895 –> 00:31:05,265
or super alkaline, it can have an
effect, like extreme levels somewhat.
425
00:31:05,835 –> 00:31:10,905
But your body is more powerful
as far as the pH goes, more
426
00:31:10,905 –> 00:31:13,035
powerful than the water you drink.
427
00:31:13,755 –> 00:31:19,500
You will be overcoming
any pH issues from water.
428
00:31:19,500 –> 00:31:21,120
So, um,
429
00:31:23,370 –> 00:31:27,870
carbonated water as relates to pH, I,
430
00:31:30,060 –> 00:31:35,460
gosh, I don’t think that is
actually a significant factor.
431
00:31:37,200 –> 00:31:39,480
Um, yeah.
432
00:31:39,840 –> 00:31:43,830
I mean, if you’re adding carbonic
acid, it’s, it’s weak, right?
433
00:31:43,835 –> 00:31:44,005
But,
434
00:31:46,020 –> 00:31:52,229
but carbon dioxide reacting into carbonic
acid doesn’t seem like it’s actually going
435
00:31:52,229 –> 00:31:55,409
to have that much of a significant effect.
436
00:31:57,750 –> 00:32:03,300
So that, that will not attack
your teeth at all and all of
437
00:32:03,300 –> 00:32:06,060
that because of the pH then?
438
00:32:07,139 –> 00:32:07,409
No.
439
00:32:07,409 –> 00:32:11,729
I mean, minimally, if the pH is
really getting that bad, then yeah.
440
00:32:11,729 –> 00:32:14,669
If it becomes acidic, it
will definitely do that.
441
00:32:14,699 –> 00:32:20,699
But I don’t think that it is going
to create that level of an effect.
442
00:32:21,209 –> 00:32:26,580
I mean, it’s, it, yeah, I, we
haven’t seen that at least, so.
443
00:32:29,655 –> 00:32:30,075
Yeah.
444
00:32:30,615 –> 00:32:35,475
Uh, I’ve been curious about that for
quite some time because I’ve, I’ve heard
445
00:32:35,475 –> 00:32:43,815
so much about soda and pop, it’s being
carbonated is what rots your teeth.
446
00:32:44,145 –> 00:32:49,575
So this is what you do is help,
uh, uh, destroy the myths behind
447
00:32:49,575 –> 00:32:53,625
these things, and that’s why I
thought I’d throw that in there.
448
00:32:58,365 –> 00:33:00,824
Yeah, yeah.
449
00:33:00,824 –> 00:33:03,225
I mean, it becomes mildly acidic.
450
00:33:03,225 –> 00:33:08,475
But not like, not like lemon juice,
you know, not like stomach acid.
451
00:33:09,165 –> 00:33:14,304
So it’s, it’s like it becomes a
little closer on the acidic scale,
452
00:33:14,335 –> 00:33:16,725
just like drops a little bit.
453
00:33:16,725 –> 00:33:21,435
But it’s, it, if you were drinking
it constantly, I could see it
454
00:33:21,435 –> 00:33:22,905
having an effect on your teeth.
455
00:33:23,564 –> 00:33:26,235
It, it’s kind of back to
the, it’s a dosage thing.
456
00:33:29,835 –> 00:33:30,284
Yeah.
457
00:33:31,425 –> 00:33:35,685
You know, we, we could talk
for hours about water, Cydian.
458
00:33:35,965 –> 00:33:39,524
Is there anything that you need
to get in that’s very important
459
00:33:39,524 –> 00:33:40,965
for people to understand?
460
00:33:41,879 –> 00:33:45,659
The majority of our country
is on, um, city water.
461
00:33:45,750 –> 00:33:51,149
So if, uh, yeah, I’d like to
talk about that for a moment.
462
00:33:51,720 –> 00:33:56,670
Um, the Environmental Protection
Agency actually is, you know, the one
463
00:33:56,670 –> 00:34:00,840
who is gonna be setting the standard
for health, for city water, right?
464
00:34:02,040 –> 00:34:06,420
And they set two standards
for drinking water.
465
00:34:07,635 –> 00:34:11,715
I don’t think that I’m just trying to
bash the EPA, I’m not just bashing them.
466
00:34:11,715 –> 00:34:17,534
They, they, without them, we’d have a
lot more dead people, that’s for sure.
467
00:34:18,045 –> 00:34:25,335
But, um, but they, they, they, they
set two standards for drinking water
468
00:34:25,335 –> 00:34:28,965
because without it, there would be, um,
469
00:34:29,400 –> 00:34:31,650
there would be no municipalities.
470
00:34:31,799 –> 00:34:36,569
They, they have to set a health standard
for water and then they have to set a
471
00:34:36,569 –> 00:34:38,489
legal standard and they’re not the same.
472
00:34:39,120 –> 00:34:43,440
So the health standard is called
the MCLG, which stands for
473
00:34:43,440 –> 00:34:45,600
Maximum Contaminant Level Goal.
474
00:34:46,409 –> 00:34:51,000
The, the legal standard is MCL,
which is Maximum Contaminate Level.
475
00:34:51,600 –> 00:34:54,420
The maximum contaminate level
is the enforceable level.
476
00:34:54,870 –> 00:34:58,670
So anytime you go to a lab and you,
you take your water in and you say,
477
00:34:59,270 –> 00:35:03,255
and you say to them, and this is
where, this is where I want people
478
00:35:03,255 –> 00:35:08,235
to understand this because they, they
make this mistake at labs all the time.
479
00:35:08,865 –> 00:35:12,855
The, the person brings them their water
and they say, is my water healthy?
480
00:35:12,945 –> 00:35:17,055
And they give them the test to sample
and then, then the lab person comes
481
00:35:17,055 –> 00:35:19,275
back and says, your water’s healthy.
482
00:35:19,395 –> 00:35:21,404
Everything’s within the legal level.
483
00:35:21,975 –> 00:35:26,400
But that’s not the health level, the
health level is a different standard.
484
00:35:27,000 –> 00:35:30,900
So the person who’s asking the
question, yeah, the person who’s asking
485
00:35:30,900 –> 00:35:32,490
the question, is my water healthy?
486
00:35:32,790 –> 00:35:35,580
They’re thinking one thing when
they say, is my water healthy?
487
00:35:35,580 –> 00:35:38,819
But the lab is thinking another
thing when they hear that.
488
00:35:39,540 –> 00:35:43,290
Most people only think about the
MCL, they only think about the
489
00:35:43,290 –> 00:35:46,440
legal level ’cause they assume the
legal level is the health level.
490
00:35:47,009 –> 00:35:48,540
The legal level’s not the health level.
491
00:35:49,845 –> 00:35:54,825
It is, um, and I am paraphrasing what
the EPA says right on their website,
492
00:35:55,185 –> 00:36:02,714
it is the closest they can get to
the health level considering cost and
493
00:36:02,774 –> 00:36:05,415
other factors such as infrastructure.
494
00:36:06,225 –> 00:36:13,080
So that means the municipalities are
doing their very best to get stuff as
495
00:36:13,080 –> 00:36:17,220
close to the health level as they can,
but they can’t get all the way there.
496
00:36:17,549 –> 00:36:20,220
Arsenic, for example,
the health level is zero.
497
00:36:20,759 –> 00:36:26,850
The legal level is 0.01 parts per
million, so that’s not the same.
498
00:36:27,660 –> 00:36:32,520
If you go and you, you’re drinking
like 0.005 arsenic, you’re
499
00:36:32,669 –> 00:36:36,330
halfway to the legal level from
the health level, which is zero.
500
00:36:36,335 –> 00:36:39,840
So there’s a lot of arsenic in city water.
501
00:36:40,920 –> 00:36:41,460
Tons of it.
502
00:36:42,480 –> 00:36:43,230
Tons.
503
00:36:44,490 –> 00:36:48,960
So what about all of the pharmaceuticals
that people flush down their toilets?
504
00:36:48,960 –> 00:36:53,370
Because most cities, they
repurpose the water, don’t they?
505
00:36:53,370 –> 00:36:56,190
And refilter it and then reuse it.
506
00:36:56,580 –> 00:36:59,190
So do those levels keep rising?
507
00:37:00,685 –> 00:37:02,790
Yeah, so here’s the trick.
508
00:37:02,850 –> 00:37:05,160
Here’s the tough thing
about pharmaceuticals.
509
00:37:05,370 –> 00:37:08,490
They do rise, but they also fluctuate.
510
00:37:09,090 –> 00:37:14,490
So first of all, testing for
pharmaceuticals is very difficult still.
511
00:37:15,960 –> 00:37:17,520
You can do it, it’s costly.
512
00:37:18,299 –> 00:37:22,915
If you then get a positive result from a
pharmaceutical in your water, you could
513
00:37:22,915 –> 00:37:25,035
go back a month later and it’s not there.
514
00:37:25,705 –> 00:37:29,924
You could then find out there’s no
pharmaceuticals in your water one
515
00:37:29,924 –> 00:37:31,725
month and the next month there is.
516
00:37:32,294 –> 00:37:36,285
If you want to be safe from
pharmaceuticals, you, that’s one of
517
00:37:36,285 –> 00:37:41,625
the rare situations where you just
need to treat for pharmaceuticals so
518
00:37:41,625 –> 00:37:46,214
that you are not, um, not drinking
pharmaceuticals when they appear.
519
00:37:47,685 –> 00:37:51,134
And, uh, yeah, yeah.
520
00:37:51,225 –> 00:37:51,705
Luckily,
521
00:37:52,215 –> 00:37:52,735
I’m
522
00:37:54,855 –> 00:38:00,405
not gonna say this is like actually a
catchall, but if you, if you wanna do
523
00:38:00,405 –> 00:38:06,345
a catchall, you do a whole house system
that is a high grade catalytic carbon.
524
00:38:07,155 –> 00:38:12,015
And then you follow it up with an under
counter reverse osmosis for drinking
525
00:38:12,015 –> 00:38:17,895
water, you are pretty much guaranteed
to catch just about everything.
526
00:38:19,274 –> 00:38:24,555
Arsenic is a, maybe they could get
through as well as, um, bromide,
527
00:38:25,575 –> 00:38:30,585
but you could do a third little tiny
filter for those and then you’ve kind
528
00:38:30,585 –> 00:38:32,415
of got a catchall for everything.
529
00:38:33,254 –> 00:38:39,585
Um, and that would probably
cost most people around six
530
00:38:39,585 –> 00:38:41,415
grand, something like that.
531
00:38:42,524 –> 00:38:44,855
You know, between five and six thousand.
532
00:38:45,780 –> 00:38:51,510
And, and that’s for the whole system, the
tank plus the under the counter system?
533
00:38:53,220 –> 00:38:53,370
Yeah.
534
00:38:55,085 –> 00:38:59,250
And, and the install cost for,
for most, most install costs.
535
00:38:59,250 –> 00:39:01,710
You could, if you’re installing
it yourself, you could probably
536
00:39:01,710 –> 00:39:03,270
do it for close to $3000.
537
00:39:04,020 –> 00:39:06,810
You could probably figure
that out, right in that range.
538
00:39:07,440 –> 00:39:07,920
So,
539
00:39:10,455 –> 00:39:10,725
yeah.
540
00:39:10,725 –> 00:39:14,714
I mean, it’s, it’s very within
reach for many people to have
541
00:39:15,524 –> 00:39:17,384
a kind of a catchall system.
542
00:39:18,165 –> 00:39:24,120
It’s not, still not my recommendation
to do catchall systems, but, you
543
00:39:24,120 –> 00:39:25,830
know, I would want to do testing.
544
00:39:25,830 –> 00:39:28,890
And then if you then say, I
also wanna make sure I’m doing
545
00:39:28,890 –> 00:39:31,649
pharmaceuticals, we can adjust.
546
00:39:32,220 –> 00:39:38,190
But, but yeah, if, if someone wanted to do
that, then you’re pretty close with, uh,
547
00:39:38,220 –> 00:39:43,959
high grade catalytic carbon followed by an
under counter reverse osmosis and then a
548
00:39:43,990 –> 00:39:47,520
nano titanium oxide post-treatment filter.
549
00:39:48,180 –> 00:39:52,649
All those together, that’ll
pretty much cover most everything.
550
00:39:55,740 –> 00:39:56,580
Right on.
551
00:39:57,060 –> 00:40:03,060
Cydian, it, it’s wonderful talking
to you about these things, but some
552
00:40:03,060 –> 00:40:05,580
people may want help with this.
553
00:40:05,580 –> 00:40:08,965
How can they get ahold of
you and get more information?
554
00:40:10,185 –> 00:40:10,545
Sure.
555
00:40:10,965 –> 00:40:14,455
Um, yeah, our website is
purewaternorthwest.com.
556
00:40:14,475 –> 00:40:20,745
My name happens to be Cydian, which
means I’m really easy to, I’m, I’m
557
00:40:20,745 –> 00:40:22,545
really easy to find on the internet.
558
00:40:22,575 –> 00:40:24,615
If my name was Jeff, it might be harder.
559
00:40:25,155 –> 00:40:31,635
Um, so, but, uh, yeah, so that,
that’s how they, uh, I, if, if they’re
560
00:40:31,635 –> 00:40:36,045
short questions, I answer free,
free advice for people all the time.
561
00:40:37,049 –> 00:40:41,069
I actually, since I’ve started doing
some of these podcasts, I’ve, I’ve had
562
00:40:41,069 –> 00:40:46,799
people from like Tennessee call me and
people from Florida call me and just
563
00:40:46,799 –> 00:40:48,360
say, Hey, I’ve got a quick question.
564
00:40:48,840 –> 00:40:50,040
I was like, who is this?
565
00:40:51,569 –> 00:40:51,930
So.
566
00:40:53,235 –> 00:40:53,965
Yeah, yeah.
567
00:40:54,120 –> 00:40:57,660
If, if we can stay under two or three
minutes though, I don’t mind it.
568
00:40:59,310 –> 00:41:02,299
And I can usually answer
questions that are asked, so,
569
00:41:03,229 –> 00:41:03,669
Alright.
570
00:41:03,690 –> 00:41:08,160
Cydian, I wanna say thank you for
joining here today and sharing your
571
00:41:08,400 –> 00:41:10,740
knowledge and wisdom with us about water.
572
00:41:12,270 –> 00:41:12,450
Alright.
573
00:41:12,690 –> 00:41:13,800
Yeah, thanks for having me on.
574
00:41:13,800 –> 00:41:14,700
I really appreciate it.
575
00:41:24,495 –> 00:41:26,580
I used to drink the stories down,
576
00:41:28,950 –> 00:41:30,580
everything they handed out.
577
00:41:34,425 –> 00:41:35,654
Never asked a single question,
578
00:41:37,665 –> 00:41:39,795
just believed without direction.
579
00:41:41,805 –> 00:41:49,055
But something shifted in the light,
started seeing clear and bright.
580
00:41:49,055 –> 00:41:57,255
Crystal clear, truth flows through
lies, no more myths, no compromise.
581
00:41:57,615 –> 00:42:17,192
Cydian breaks the water code, science
speaks where fear once flowed.
582
00:42:17,192 –> 00:42:17,470
You’re now informed.
583
00:42:17,470 –> 00:42:25,225
You can feel it in the air,
something honest, something fair.
584
00:42:25,275 –> 00:42:32,085
Like a window opened wide,
letting sunshine flood inside.
585
00:42:33,945 –> 00:42:35,655
No more hiding what is real,
586
00:42:38,025 –> 00:42:40,755
this is how liberation feels.
587
00:42:40,945 –> 00:42:42,125
Crystal clear,
588
00:42:49,655 –> 00:42:51,585
truth
589
00:43:11,345 –> 00:43:16,745
flows through lies, no
590
00:43:22,355 –> 00:43:22,634
more
591
00:43:25,865 –> 00:43:30,165
myths, no compromise.
592
00:43:30,165 –> 00:43:45,484
Cydian breaks the water code,
science speaks where fear
593
00:43:53,254 –> 00:43:54,294
once flowed.
594
00:43:55,334 –> 00:43:55,614
You’re
595
00:44:00,754 –> 00:44:02,044
now informed.
596
00:44:02,044 –> 00:44:04,284
We were thirsty for so long,
drinking fear, it felt so wrong.
597
00:44:04,284 –> 00:44:05,653
Now the truth tastes clean and true,
pour a glass I’m sharing it with you.
598
00:44:05,653 –> 00:44:05,917
Crystal clear, truth flows through
lies, no more myths, no compromise.
599
00:44:05,917 –> 00:44:05,947
Cydian breaks the water code, science
speaks where fear once flowed.
600
00:44:05,947 –> 00:44:05,950
You’re now informed, pure
knowledge for every home.
601
00:44:05,950 –> 00:44:05,952
Pure knowledge for every home.