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Today, we are speaking with Mark Papadas.

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Mark, could you please introduce
yourself and let people know just

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a little more about you, please?

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I’d be happy to do so.

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So, yeah.

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So my name is Mark Papadas and I’m known
as the Be Great Guy because of my work,

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bringing personal development to kids.

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So, uh, imagine Tony Robbins meets
Charlie Brown, it’s probably the

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best way to describe what I do and
what, uh, what we’re all about.

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And our mission is to do for kids
personal empowerment or personal

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development and empowerment, what the
Muppets did for reading and for math.

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Yeah, I like that a lot.

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Uh, I looked into you and
you actually have been doing

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this for quite some time now.

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Uh, what got you started, Mark?

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Well, I guess you could say it really
started way back when, when I was a kid.

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So I had a bit of a rough upbringing
and I was the, the youngest

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of three boys by six years.

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So my older brothers hung around with
each other, not so much with me because,

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you know, who’s gonna hang, who wants
to hang around with a little kid, right?

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Um, but one of my brothers, uh, you
know, he used to like to get his points

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across to me, uh, with his fists, okay?

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And both my parents worked,
so we’re all latchkey kids.

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And there was one instance in particular
that, uh, you know, that I still

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remember to this day is when, uh, my
father’s half brother was just coming

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home from Vietnam and he was coming to
visit us and this was the first time

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that any of us were gonna meet him.

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And a little bit less than a week
prior, uh, that brother beat me up

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so bad that I had bruises all over.

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And I remember my uncle asking my,
my parents if I was born with birth

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defects because of how I looked.

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Um, so the, the, the one positive thing
that I bring from that, bring out of that

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upbringing, is it did help to, for lack
of a better term, it did help to kind

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of toughen me up a little bit in terms
of being able to mentally overcome that.

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And then once I was old enough to get
him to stop, then, then things were okay.

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So when it comes to that type of stuff,
the, what I, in terms of what I do,

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I’m a, I’m a glutton for information.

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So like, I can’t tell you the last
novel that I read, but I’m always either

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reading, listening to podcasts, et cetera.

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Something to either improve myself
or something that I can take and pass

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through, down on, on with the kids.

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So I had been working with, uh, quote
unquote grownups for over a decade

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when I had my epiphany late in 2009.

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And there was a, a specific
story, which is kind of long.

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If you want, we can get into that later.

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But, uh, taking what I was doing
with adults and all I had to do

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was come up with a format that was
going to engage and entertain kids.

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And then we could literally make a
difference that could, could change the

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world within a, a couple of generations
because that’s when that personal

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development will have the biggest impact
and also the longest lasting impact.

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Yeah, I, I believe that a hundred percent.

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You know, the formidable years, they,
they tend to get wasted anymore.

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In, in my personal opinion, I think
that children are shielded too much

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and I, I believe that they are missing
out on a lot of that excitement

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that children should be having.

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And you know, unfortunately we all get
beat up once in a while as children, but

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like you stated, it does make you get
this grit and it makes you sustainable

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in this world that we live in today.

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And I, I really have a lot
of concerns about that.

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What is your thought about
pampering children in today’s world?

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Well, I think that there’s a difference
between pampering and protecting.

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And so one of the things, like I, I
do a lot of speaking, uh, you know,

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companies have me come in to speak.

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You, you would think like, Why is a kid’s
personal development speaker coming in?

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And part of that has to do with,
because I believe that the kids are

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born with all of the, the traits and
characteristics that they need to

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be, not just successful as kids, but
successful throughout their whole life.

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And it’s the, the B. S., the, the
belief system that they learn from

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the adults as they’re growing up
that actually retard that growth.

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So, you know, like you were talking about,
kids, they are by nature curious and

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inquisitive and ingenious, and they’re
designed literally at the cellular level

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to learn and to grow and to explore.

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And, uh, when you, the, the pampering
part, when you kind of build that

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bubble around them where they can’t
get to see things right, they, they

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can’t get into a little bit of trouble,

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right?

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You know, if a kid, if a
kid falls down, big deal.

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It’s like, and one of the things I
always, when I talk about, you know,

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kids being so persistent, right?

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When was the last time you
saw a kid quit trying to walk?

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It just doesn’t happen, right?

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You know, they fall down, they brush
themselves off, and they keep going.

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And even if they’re born with some
sort of a, you know, um, disability

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where they like, they can’t move their
legs, they still find a way to, to

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locomote from one place to the other.

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They, they roll, they army crawl,
they do whatever they have to

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do because they’re just living
up to their nature of exploring.

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And also, a lot of it has to
do with, with perspective.

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I can’t tell you how many times little
kids, specifically babies, find lost keys

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that the, that adults have lost, right?

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Because that’s their perspective.

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That’s all they have is down to
what’s at ground level, right?

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But then as soon as they are big enough
to get to the coffee table, now it’s

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like, Ooh, there’s stuff up there that
I didn’t know was there, you know?

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What’s that?

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What’s this?

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And then that’s when you gotta
be like, Okay, nope, that you

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can’t get to that part yet.

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And then you keep moving it up.

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And, and so what happens?

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And then they keep doing it.

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And how many times have you seen
a kid climb up the drawers to get

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onto the countertop, to get to the
cookie jar, or whatever it was on

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top of the, of the refrigerator?

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And they’re, they’re just,
they’re just being kids, they’re

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doing what comes naturally.

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So I would say that, you know,
if a kid’s gonna fall down while

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trying to walk or maybe off the
couch or something like that, that’s

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a learning experience for them.

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You know, if they get up on top of
the fridge, it’s like, No, no, no, no.

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You gotta come down from there, you know?

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Let’s, you have to have the limits,
but you, you have to let ’em explore.

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So is that what you were you going for in
terms of some of the, the, the pampering?

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Sure.

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Yeah.

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And, and, you know, I, I really think that
you hit that right on because there is

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a difference, pampering and protecting.

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You know, if, if you see a child
climbing like the drawers and you have

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a TV set on the dressers, and I, I’ve
actually witnessed some terrifying things

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that, you know, it, it is, you have to
protect your children, that’s for sure.

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And there is a difference.

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I, I really wanted to outline that
here and highlight the difference.

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So what is your intent
with the television part?

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You know, because building
characteristics of children, it, it,

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it, it encompasses a lot.

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However, when you put children
into like a TV dynamic, their focus

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is higher in an intellectual way.

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I, I really believe
that in my own thinking.

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So is, is it to empower them and help
them build a better understanding

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of themselves and their world?

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Is this why the TV end of it, the deal?

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To me, uh, like everything that we do,
I, kind of refer to it as like DNA.

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In other words, it just kind of
keeps helixing back on itself, right?

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So the, the, the foundation, you
know, if you’re gonna use a kid, uh,

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an analogy for a kid, of a structure
of a building, a home, let’s say, the

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foundation is that identity piece.

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In other words, how do they
finish the I am … statement?

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And, and that’s the most important thing
as far as I’m concerned for anybody.

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I don’t care whether you’re
a kid or you’re an adult.

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Problem is that, you know, close
to probably 90% of the world have

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never given that any conscious
thought, but it’s still in there.

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And if you haven’t decided for
yourself, it’s, generally speaking, the

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loudest voices that are in your orbit
that become that in your head, okay?

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So in terms of what the TV show is
all about, so The, The I Am 4 Kids

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School program that we created a number
of years ago and is in use in, what?

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Nine different states right now, uh, is
designed to sit on top of the curriculum

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taught in second through fifth grade.

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And we take the kids through the My
five Step Identity Building process.

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And the, at the very end, the last
step, we can talk about all five steps

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if you’d like, in, down the road.

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But the final step is to, is to live it.

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In other words, to, to be that
person that you decided who you are.

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And the lifelong homework for that
is that you have to come up with

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a project that embodies the person
that you have decided you are.

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And the only rule that we put on
it is it has to benefit somebody

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other than just themselves, okay?

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So now what the TV show is all about
is it’s the real stories of real kids

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who have gone through the program.

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And either the impact that the program
has made in, in their lives and, or

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their project has made through, you
know, in its, in their community,

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their family, sometimes even beyond.

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And because it’s animated, so it’s, like
I said, what we say is, it’s the world’s

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first animated reality based TV show.

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So there’s actually gonna be real
stories of real kids, but you can still

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have a little bit of fun with it in
terms of, you know, there’s gonna be

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amalgams of characters of people who
happened in, you know, there are people

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who happened to be part of that, right?

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So what that does is, we get
the, the kids get the identity

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piece, which is, which is a bonus.

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But now you see all these different
other stories of other kids doing it.

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So that now it’s, okay, you know,
this, that this can really happen.

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Plus it gives them even bigger ideas
like, Oh, I thought of this, but

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this kid went twice as big, okay.

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You know, so it starts to
elevate their projects now.

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And in case you haven’t figured it
out, in case you haven’t figured it

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out, I Am 4 Kids is my, I am project.

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Yeah.

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Yeah, I like that a lot.

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The, just the simple I am statement,
that, that can really give children a

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lot to think about, to inspire to be.

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So bringing that statement to
the forefront, I really think

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is kind of a killer idea.

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So when, when you do these
sessions with children,

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is there an underlying theme
for each episode that you do?

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Not so much a theme going into it,
but what we do is, once again, because

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we’re all about the education part
of it is, they’re, each episode

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will have its own theme word.

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So what, whatever this word is
that is embodied by what they did.

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So for example, the, the, the pilot
episode that we’re working on right

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now, just to be able to pitch to the
streaming services and the networks

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probably starting in, in January,
so very, very soon is, is identity.

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And it’s a true story of, uh, a
little girl and a little boy in a

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neighborhood and something that happens
in school and on their school bus.

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Uh, where basically a, uh, the
little boy was very sick, okay?

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So in other words, it’s a true story.

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At five years old, he was diagnosed
with a tennis ball sized, uh, brain

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tumor at the stem of his brain.

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So they caught it, did all the operations,
the chemo, all that kind of stuff, um,

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but he was basically out of school.

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He was, he was in treatment for a little
over two years, and that treatment

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was very intensive and very harsh.

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So he, he was always gonna be smaller
than the kids, weaker than the kids,

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the chemo did a number on his hair.

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He, you know, the, the, the, the joke
that the neighbors, not the neighbors, but

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the, he was a part of the joke, so I don’t
wanna say, make it sound like we were,

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they were making fun of the kid, right?

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But that he kind of looked like a
fifty-year-old accountant ’cause his

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hair was very thin across the top.

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You know, he was basically bald.

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But he had some hair, kind of thing,
you know, it was like a comb over.

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So, um, some of the quote
unquote popular kids were making

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fun of him on the school bus.

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And one day, nobody
said anything about it.

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And, you know, the boy
went home and he cried.

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And his best friend, who was his
next door neighbor, who was the

216
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little girl, she felt bad about it.

217
00:14:31,950 –> 00:14:34,290
And they did it again a couple days later.

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And then she stood up to the, we’ll
call ’em the bullies, and when she did

219
00:14:40,710 –> 00:14:46,380
that, a bunch of other kids on the bus
basically stood up behind her, right?

220
00:14:46,380 –> 00:14:52,800
So, so her whole thing, when, when news
of the incident came out was that, you

221
00:14:52,800 –> 00:14:54,690
know, well, she, she knew who she was.

222
00:14:54,690 –> 00:14:57,465
She, she couldn’t let
that happen, you know?

223
00:14:57,525 –> 00:15:00,405
That they think that they’re tough, he,
he’s way tougher than them ’cause look

224
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at all the stuff that he’s gone through.

225
00:15:02,265 –> 00:15:03,705
So interesting, Mark.

226
00:15:04,035 –> 00:15:09,895
Uh, tell us what is the perspective of the
children that are involved in the program?

227
00:15:10,655 –> 00:15:14,025
Um, I, I’m gonna answer the way I think
you’re, you’re, you’re asking that.

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So in terms of, you know, they’re
coming into it with, with wide eyes.

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Because you know, they’re not coming
in with some sort of preconceived

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notion of what, to get this.

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They just know that this is something
that, that they’re learning.

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And because we use the sound science,
you know, the mind/body connection,

233
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the neuroplasticity connections between
the brain and the body, all they

234
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know is that they feel so much more
confident, they feel so much happier,

235
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they feel so much better while they’re
in the, the program and while they’re

236
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basically living up to their identity.

237
00:15:49,500 –> 00:15:55,770
And you, what we’ve seen is that we,
because of privacy reasons, we don’t

238
00:15:55,770 –> 00:16:00,330
have access to individual’s testing
scores, you know, the standardized tests.

239
00:16:00,750 –> 00:16:04,680
But we do get the, a conglomerate
of their in-class grades.

240
00:16:05,445 –> 00:16:11,055
And we found that, uh, close to 45%
of the kids in class, grades go up.

241
00:16:11,355 –> 00:16:14,145
So C students move up to B
students, et cetera, right?

242
00:16:14,685 –> 00:16:18,225
But what was not so much
surprising, but surprising to

243
00:16:18,225 –> 00:16:23,625
the degree, was that disciplinary
actions went down by over 60%.

244
00:16:24,530 –> 00:16:29,715
Because when they, when they started
to get worked up, all the teacher

245
00:16:29,715 –> 00:16:34,785
has to do is remind them if they’re
being true to, you know, the identity

246
00:16:34,785 –> 00:16:35,925
that they created for themselves.

247
00:16:36,375 –> 00:16:39,015
And that, that is, you know, a, a
trigger, if you will, to kind of

248
00:16:39,015 –> 00:16:44,235
bring them back into that, that state
of that more calm, confident person.

249
00:16:46,185 –> 00:16:48,195
That’s, that’s really cool.

250
00:16:48,465 –> 00:16:49,815
Uh, I like that a lot.

251
00:16:50,085 –> 00:16:54,445
So what do you see about connections?

252
00:16:54,585 –> 00:16:58,455
Does this help form connections?

253
00:16:59,760 –> 00:17:00,570
Well, absolutely.

254
00:17:00,570 –> 00:17:03,150
And the, that, it’s actually
designed into the program.

255
00:17:03,540 –> 00:17:05,220
So we already talked about the fifth step.

256
00:17:05,220 –> 00:17:08,160
I guess we’re kind of, we’ll, we’ll
kinda go backwards, if you will, right?

257
00:17:08,460 –> 00:17:14,400
So the fourth step is, is to share
and synergize your identity, right?

258
00:17:14,400 –> 00:17:16,800
So I’ll kind of walk you
through one through five.

259
00:17:16,800 –> 00:17:18,300
So the, the first one is to decide it.

260
00:17:18,690 –> 00:17:20,040
Like we said, you have,
you have to think about it.

261
00:17:20,040 –> 00:17:22,860
Nobody, most people have never
given it any conscious thought.

262
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So the first thing is, you,
you think about it and you

263
00:17:24,780 –> 00:17:25,620
decide who you’re gonna be.

264
00:17:25,620 –> 00:17:27,300
And the second step is to write it down.

265
00:17:28,080 –> 00:17:30,720
And that’s so important to actually
physically write it, not type

266
00:17:30,720 –> 00:17:32,220
it, not dictate it, et cetera.

267
00:17:32,285 –> 00:17:35,880
Because when you write something,
literally all of your senses, you’ve got

268
00:17:35,880 –> 00:17:39,270
your, your kinesthetic because you’re
actually writing it, you’re hearing

269
00:17:39,270 –> 00:17:43,920
yourself say it in your brain as you’re
writing it, and you’re also seeing it.

270
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So it doesn’t matter what type
of learner you are, you’re

271
00:17:46,120 –> 00:17:47,430
getting more and more connection.

272
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It’s more complete.

273
00:17:48,660 –> 00:17:49,380
So that’s number two.

274
00:17:49,380 –> 00:17:55,230
So number three is to
revise and improve it, okay?

275
00:17:55,260 –> 00:17:57,750
So that, that first time you write it
down, it’s pretty much like a rough draft.

276
00:17:57,870 –> 00:18:00,630
Kinda like we were talking
about before with, oh, this

277
00:18:00,630 –> 00:18:01,860
kid went twice as big as me.

278
00:18:01,860 –> 00:18:03,690
Well, I, you know, so I’m not limited.

279
00:18:03,975 –> 00:18:07,290
I, I can go bigger, I can go stronger,
I can go farther, kind of thing.

280
00:18:07,470 –> 00:18:09,150
So that’s number three, is
to revise and improve it.

281
00:18:09,150 –> 00:18:10,980
And then number four is
to share and synergize it.

282
00:18:11,670 –> 00:18:16,770
Because as human beings, it’s, it’s our
nature to want to be a part of something

283
00:18:16,770 –> 00:18:18,690
that’s bigger than just ourselves.

284
00:18:20,130 –> 00:18:23,580
And so the whole concept behind
the share and synergizes is, first

285
00:18:23,580 –> 00:18:25,860
off, you’re letting the world
know this is who I am, right?

286
00:18:25,860 –> 00:18:28,290
You don’t have to guess about it,
you don’t have to, to think about it.

287
00:18:29,370 –> 00:18:33,870
And then the synergy part comes when
you share it, and then you find other

288
00:18:33,870 –> 00:18:36,540
people who have similar outlooks to you.

289
00:18:37,740 –> 00:18:42,570
So what this does is, is now you’re
actually, for lack of a term, you are

290
00:18:42,570 –> 00:18:48,150
picking your friends as opposed to
letting the, that circle pick you.

291
00:18:49,395 –> 00:18:51,105
You know, so like, there, yeah.

292
00:18:51,305 –> 00:18:55,395
So there, there’s a, there’s a quote
that I use that, that, to me, Kids

293
00:18:55,395 –> 00:19:01,845
are very much like wet cement, is
whatever happens to land upon them

294
00:19:01,845 –> 00:19:04,335
tends to stick and leave an impression.

295
00:19:05,955 –> 00:19:08,775
So the whole concept behind this
one’s kind of going back to that,

296
00:19:08,775 –> 00:19:11,595
that structure that we’re building
with the kid, that foundation.

297
00:19:11,595 –> 00:19:15,225
If we can get that, that cement
foundation to harden, to cure, right?

298
00:19:15,675 –> 00:19:19,485
Now all that, that bullying stuff,
the gangs, the drugs, all that kinda

299
00:19:19,485 –> 00:19:23,775
stuff, just literally just, just
bounces off because they know who

300
00:19:23,775 –> 00:19:28,275
they are and they’ve got their, their
tribe they’ve already put together.

301
00:19:28,515 –> 00:19:32,640
And then going back to one of the
OGs of personal development, right,

302
00:19:32,820 –> 00:19:35,730
Napoleon Hill, when you start talking
about the concept of the mastermind,

303
00:19:36,150 –> 00:19:40,470
that if you’ve got a group of people
who are thinking similarly, that be,

304
00:19:40,500 –> 00:19:47,220
there’s that mastermind, mysterious,
fictional, not fictional, but um, not

305
00:19:47,220 –> 00:19:51,240
real person that’s there, that kind of
takes on a life and thought of its own.

306
00:19:51,660 –> 00:19:53,170
So that, that’s the whole
concept behind that.

307
00:19:54,470 –> 00:19:54,850
Yeah.

308
00:19:55,200 –> 00:19:58,530
Gives it an embodied persona, if you will.

309
00:19:59,070 –> 00:20:06,990
So now, now the big question,
Mark, is, this is all in a

310
00:20:06,990 –> 00:20:09,060
classroom setting, if you will.

311
00:20:09,870 –> 00:20:12,300
What happens at home?

312
00:20:12,625 –> 00:20:18,120
How, how does this connect to
the home front and how does it

313
00:20:18,630 –> 00:20:22,320
correlate with life at home?

314
00:20:24,810 –> 00:20:29,220
So the, the school part, I mean,
is that, that’s what it is for now.

315
00:20:29,400 –> 00:20:31,440
So literally for the
next couple of months.

316
00:20:31,710 –> 00:20:36,360
So in January is when we’re, we’re,
we’re launching the I Am 4 Kids brand.

317
00:20:36,900 –> 00:20:41,490
So we’re, we’re basically borrowing
the business model of the, you

318
00:20:41,490 –> 00:20:42,900
know, Sesame Street and the Muppets.

319
00:20:43,350 –> 00:20:47,025
So children’s television workshop, that
started off as a, you know, the Sesame

320
00:20:47,025 –> 00:20:52,185
Street that started off as a non-profit,
and everybody’s familiar with that,

321
00:20:52,185 –> 00:20:56,685
but all of The, The Muppet movies, The
Muppet Show, Tickle Me, Elmo, all that

322
00:20:56,685 –> 00:21:00,615
kind of stuff, that is a for-profit
entity that is a, is a ubiquitous

323
00:21:00,675 –> 00:21:02,595
brand literally around the world now.

324
00:21:03,255 –> 00:21:07,515
So what we’re doing is we’re taking
our characters, instead of being fluffy

325
00:21:07,515 –> 00:21:10,995
little monsters, they’re based on
real people, which to me makes them

326
00:21:10,995 –> 00:21:12,735
a little bit more interesting, right?

327
00:21:12,735 –> 00:21:15,225
Because now you actually have
something that you, a person,

328
00:21:15,225 –> 00:21:16,995
someone you can model after, right?

329
00:21:17,505 –> 00:21:20,505
So in terms of what,
up to this date, there,

330
00:21:20,505 –> 00:21:23,295
so there’s my book there, it’s
called The 10 Secrets to Empower

331
00:21:23,295 –> 00:21:24,705
Kids and Awaken the Child In You.

332
00:21:25,125 –> 00:21:26,835
It’s available in both
English and Spanish.

333
00:21:26,835 –> 00:21:31,365
So when a school would order the,
the program, we would ask them how

334
00:21:31,365 –> 00:21:33,735
many copies, you know, how many
families need it in Spanish and how

335
00:21:33,735 –> 00:21:35,235
many families need it in English.

336
00:21:35,895 –> 00:21:39,135
‘Cause the book is really designed
more for the, the parents, you

337
00:21:39,135 –> 00:21:40,545
know, the parents and the educators.

338
00:21:41,639 –> 00:21:45,899
And so now we’re getting to the
parents through, you know, with, with

339
00:21:45,899 –> 00:21:47,850
the kids as, as the conduit, okay?

340
00:21:49,470 –> 00:21:52,500
So that’s what we’ve been
done up to this point.

341
00:21:52,500 –> 00:21:54,510
But since, when we’re starting
off with the brand, so we’re

342
00:21:54,510 –> 00:21:57,375
gonna be doing that same program.

343
00:21:57,375 –> 00:21:58,935
We’re calling it the I
Am 4 Kids Family Pack.

344
00:21:59,175 –> 00:22:04,425
We’ve also got the I Am 4 Kids Roundtable,
which is a true mastermind of families.

345
00:22:04,905 –> 00:22:06,885
And then there’s the I Am 4 Kids Academy.

346
00:22:07,425 –> 00:22:11,325
And the I Am 4 Kids Academy is all of the
things that we as adults say, you know,

347
00:22:11,325 –> 00:22:12,855
Why didn’t they teach us this in school?

348
00:22:12,915 –> 00:22:15,555
I really could have used this
for the last twenty, thirty,

349
00:22:15,615 –> 00:22:17,129
forty years of my life, right?

350
00:22:17,550 –> 00:22:20,700
So it, it, it’s all of those types
of things that are in there as well.

351
00:22:20,700 –> 00:22:23,850
And we’re gonna be doing those, uh,
once again, using the web technology,

352
00:22:24,180 –> 00:22:27,060
uh, doing those, doing live events.

353
00:22:27,300 –> 00:22:30,270
Uh, so the TV shows, the, the first
one is the one we were just talking

354
00:22:30,270 –> 00:22:33,450
about, but we’ve got several others
that are lined up behind that.

355
00:22:33,899 –> 00:22:38,970
Um, so there’s, there’s literally
no shortage of ways that we

356
00:22:38,970 –> 00:22:41,910
will be getting to, to the kids.

357
00:22:42,330 –> 00:22:44,730
Uh, one of the things that I, I’m
really excited about because I’m just

358
00:22:44,730 –> 00:22:48,870
starting to learn about it, I, I,
I know of it, but now I’m starting

359
00:22:48,870 –> 00:22:52,530
to know it itself, and that’s when
we start talking about AI and toys.

360
00:22:53,550 –> 00:22:59,190
That there, the generative AI that
we can put into, for lack of a better

361
00:22:59,190 –> 00:23:02,730
term, what we’ll call action figures
of the characters, can actually

362
00:23:02,730 –> 00:23:07,679
have conversations with the kids
because they learn from the kids.

363
00:23:07,679 –> 00:23:12,510
So if every child is going to have a
separate and unique experience with

364
00:23:12,510 –> 00:23:18,149
their toy, then a kid who bought the
same toy but is playing with it in his

365
00:23:18,149 –> 00:23:23,250
or her house, and that’s the part where
we can really, you know, like I’m, I’m

366
00:23:23,310 –> 00:23:25,920
getting goosebumps just kind of thinking
of what some of those possibilities are.

367
00:23:25,950 –> 00:23:31,890
Cause, you know, we, we can help them to
be, to actually to communicate better at

368
00:23:31,890 –> 00:23:37,080
a younger age, not just with the, the toy,
not just with the piece of technology, but

369
00:23:37,080 –> 00:23:41,825
we can also teach them how to interact and
communicate better with, with real people.

370
00:23:42,754 –> 00:23:44,405
And there’s, yeah.

371
00:23:44,405 –> 00:23:48,485
And there’s gonna be instances where
unfortunately sometimes that that toy

372
00:23:48,485 –> 00:23:53,645
really might be the kid’s only friend
that they have access to, right?

373
00:23:53,885 –> 00:23:55,685
So if we can, yeah.

374
00:23:55,685 –> 00:23:57,784
And, and now we can make sure that
that kid’s still getting that, that

375
00:23:57,784 –> 00:24:03,034
positive reinforcement as opposed
to, you know, why am I always alone?

376
00:24:03,034 –> 00:24:04,175
Why, this kind of stuff.

377
00:24:04,175 –> 00:24:05,965
So we’re, we’re so excited about it.

378
00:24:08,085 –> 00:24:13,455
That, that really, it, it really
augments the home portion of it.

379
00:24:13,455 –> 00:24:19,560
Because I remember being a child,
there was many times that I didn’t

380
00:24:19,560 –> 00:24:26,160
have that companionship that I needed,
and I truly wanted that companionship.

381
00:24:26,520 –> 00:24:29,010
So I like that aspect of it a lot.

382
00:24:29,520 –> 00:24:34,890
Uh, a lot of people might, you know,
think twice about AI and you know,

383
00:24:34,890 –> 00:24:40,590
it’s really about the pre-programmed
information that gets put into the toy.

384
00:24:40,950 –> 00:24:48,645
So when, when we build those
type of augmented toys, you, you

385
00:24:48,645 –> 00:24:50,175
really have to think about that.

386
00:24:50,835 –> 00:24:57,225
So how can our listeners get
involved and help with this project?

387
00:24:58,225 –> 00:25:00,255
Well, there’s two main things
that we’re looking for right now.

388
00:25:00,255 –> 00:25:01,905
So number one is exposure.

389
00:25:02,535 –> 00:25:06,315
Uh, I said the, what we’ve done up till
now is really just aimed at schools,

390
00:25:06,315 –> 00:25:07,365
and we just kind of focused on that.

391
00:25:07,365 –> 00:25:12,585
There wasn’t really any type of
public messaging, if you will.

392
00:25:13,065 –> 00:25:14,355
So I would say there’s two things.

393
00:25:14,355 –> 00:25:17,115
So the first one, if they just
wanna find out more about us,

394
00:25:17,115 –> 00:25:20,715
they can just go to, iam4kids.com.

395
00:25:21,225 –> 00:25:24,615
And it’s got all those stuff about our
programs, about what we’re all about.

396
00:25:24,855 –> 00:25:28,455
There’s even a little, there’s a link
on there about the, the TV show that

397
00:25:28,455 –> 00:25:30,075
we’re putting together, et cetera.

398
00:25:30,075 –> 00:25:33,105
So, uh, if they wanna,
you know, message me.

399
00:25:33,495 –> 00:25:37,425
So right now there’s really not a
lot of volunteer, uh, opportunities

400
00:25:37,425 –> 00:25:40,185
because I said we’re really launching
everything in January, okay?

401
00:25:40,185 –> 00:25:43,515
So, um, but if they would wanna get
on our mailing list so that when

402
00:25:43,515 –> 00:25:46,215
those opportunities are available,
there’s a place on the website

403
00:25:46,215 –> 00:25:48,705
where they can do that and we’ll be,
we’ll definitely be reaching out.

404
00:25:49,515 –> 00:25:54,555
The, the one ask that I would ask of
the audience is, if you, we were talking

405
00:25:54,555 –> 00:25:59,475
about that TV show, and then if you
think that that type of educational and

406
00:25:59,475 –> 00:26:03,855
empowering entertainment is something
that would be good for kids as opposed

407
00:26:03,855 –> 00:26:09,285
to the, pretty much the mindless dribble
that is thrown at them these days, is

408
00:26:09,285 –> 00:26:11,715
to, we put together a GoFundMe site.

409
00:26:12,345 –> 00:26:14,205
Now before you, everybody
rolls their eyes.

410
00:26:14,625 –> 00:26:17,355
We’re not asking everybody to donate
hundreds of thousands of dollars.

411
00:26:18,225 –> 00:26:22,990
We’re literally wanna get as many
one dollar donations as we can.

412
00:26:24,270 –> 00:26:28,170
The reason behind this is that when we
have that pilot complete and we take it

413
00:26:28,170 –> 00:26:34,560
to the, you know, Netflix, Hulu, ABC,
NBC, et cetera, and we can say that,

414
00:26:34,770 –> 00:26:38,130
Look, we’ve got 40,000 people, we’ve
got 50,000 people, however many that

415
00:26:38,130 –> 00:26:42,390
there are who gave us a dollar, that,
in other words, they’re paying for

416
00:26:42,390 –> 00:26:44,400
this type of content and these are paid

417
00:26:44,790 –> 00:26:46,260
for content services, right?

418
00:26:46,440 –> 00:26:51,510
So we’re bringing an audience with us, all
you have to do is green light the project.

419
00:26:51,750 –> 00:26:54,540
Let us make our show and let’s
go do this and change the world.

420
00:26:55,380 –> 00:26:59,460
So if they want, somebody would like to
go check that out, it’s, iam4kids.tv,

421
00:27:01,605 –> 00:27:01,725
okay?

422
00:27:01,725 –> 00:27:03,085
So iam4kids.tv.

423
00:27:03,315 –> 00:27:04,935
There’s about a three minute video there.

424
00:27:04,995 –> 00:27:07,035
Us talking about the show,
what it’s all gonna be about.

425
00:27:07,035 –> 00:27:09,045
You’re gonna get to meet the
characters, all that kind of stuff.

426
00:27:09,435 –> 00:27:12,705
I say if you like it, give us a dollar,
share with your friends and see if

427
00:27:12,705 –> 00:27:13,995
you can convince them to do the same.

428
00:27:14,325 –> 00:27:17,055
If you don’t think it’s a
good idea, that’s fine too.

429
00:27:18,135 –> 00:27:20,205
That’s, that’s very powerful.

430
00:27:20,405 –> 00:27:22,485
You know, that’s good marketing, Mark.

431
00:27:22,485 –> 00:27:23,805
I, I like that a lot.

432
00:27:24,105 –> 00:27:29,535
I, I kinda like that, you know,
because it, it is a crowdsourced

433
00:27:29,595 –> 00:27:32,535
thing and that is influence.

434
00:27:32,895 –> 00:27:37,005
So very ingenious there, I like it a lot.

435
00:27:37,335 –> 00:27:42,625
Is there anything that we’ve missed that
we need to cover about this topic today?

436
00:27:44,355 –> 00:27:46,514
I mean, how many hours do you have?

437
00:27:46,514 –> 00:27:46,635
No.

438
00:27:47,925 –> 00:27:48,225
Uh,

439
00:27:50,504 –> 00:27:50,625
no.

440
00:27:50,625 –> 00:27:56,115
It’s, it is, I think that, oh,
no, it’s not, the, the, to me it,

441
00:27:56,115 –> 00:27:58,034
this is the perfect time for it.

442
00:27:58,245 –> 00:28:01,525
We didn’t necessarily design it
this way, we didn’t choose it.

443
00:28:01,544 –> 00:28:06,985
But there’s so many things that are going
on that are affecting our kids today.

444
00:28:07,784 –> 00:28:13,890
And, and we just wanna make it, make
their life, so it may go back to

445
00:28:13,890 –> 00:28:16,410
that pampering question, we wanna
make the kids’ life a little easier.

446
00:28:16,770 –> 00:28:20,460
Their, their, their lives shouldn’t
be as hard as they are these days.

447
00:28:21,450 –> 00:28:25,950
We wanna let them be able to be kids for
as long as possible, if, if possible,

448
00:28:26,040 –> 00:28:29,280
like me for the rest of their lives, okay?

449
00:28:31,035 –> 00:28:34,245
So I, I would just say that, you
know, if, if they could take a look

450
00:28:34,245 –> 00:28:37,695
at what we’re doing and, and if they
have any, you know, ideas to share,

451
00:28:37,695 –> 00:28:41,775
but like I said, if they could support
us in any way, um, to go to our website,

452
00:28:41,775 –> 00:28:44,055
all of our social media aspect is there.

453
00:28:44,385 –> 00:28:49,365
Uh, I’ll, lemme say one other thing on
that note, ’cause we’re all about building

454
00:28:49,395 –> 00:28:53,925
the, the, the community, the movement,
so when we’re putting together the TV

455
00:28:53,925 –> 00:28:58,935
show, it’s actually our social media
platforms who are going to decide which of

456
00:28:58,935 –> 00:29:01,605
the stories that, that they will submit.

457
00:29:02,205 –> 00:29:07,245
Will then be put on and
made into the next episodes.

458
00:29:09,015 –> 00:29:13,515
With the parent’s permission, the child
that’s featured in that episode can then

459
00:29:13,515 –> 00:29:16,725
become the next I Am 4 Kids character.

460
00:29:18,360 –> 00:29:21,300
So now we’ll be always, we’ll always
be having something, you know?

461
00:29:22,020 –> 00:29:25,379
I’m a bit of a, um, like
a TV and movie buff.

462
00:29:25,379 –> 00:29:28,110
Once again, I spent a lot of
time alone when I was a kid, so

463
00:29:28,110 –> 00:29:29,340
I watched a lot of TV and movies.

464
00:29:29,340 –> 00:29:31,950
And I used to have a,
uh, photographic memory.

465
00:29:32,610 –> 00:29:35,910
So people hate playing Trivial Pursuit
with me or anything like that when

466
00:29:35,910 –> 00:29:37,260
it comes to TV and movie trivia.

467
00:29:38,129 –> 00:29:40,860
So, uh, are you familiar with
the phrase Jump the Shark?

468
00:29:44,460 –> 00:29:48,210
Okay, so in, in the entertainment
industry, it’s a, a commonly used one,

469
00:29:48,210 –> 00:29:51,060
kind of like you tell an actor to break a
leg when they’re going, you know, for an

470
00:29:51,060 –> 00:29:52,230
audition, you know, that kind of stuff.

471
00:29:52,230 –> 00:29:53,610
So they’ll end up in a cast.

472
00:29:53,940 –> 00:29:59,460
Um, the, the term jumping the shark
went back to, back in the seventies,

473
00:29:59,460 –> 00:30:02,370
I want to say, was, uh, there’s a
huge hit show at the time, was the

474
00:30:02,370 –> 00:30:03,720
biggest show on TV called Happy Days.

475
00:30:04,635 –> 00:30:10,515
And it started off, and then, but as, as
the, the characters got older and, you

476
00:30:10,515 –> 00:30:14,025
know, started having their own kids and
stuff like that, the show just changed.

477
00:30:14,535 –> 00:30:16,995
And there was a particular episode
where they’re out in California,

478
00:30:17,505 –> 00:30:22,515
and for whatever reason, the Fonzi
character gets challenged to do

479
00:30:22,515 –> 00:30:29,425
something and he, uh, is on water
skis and he jumps over a caged shark.

480
00:30:29,754 –> 00:30:32,274
But allegedly going into this,
he had no idea how to water ski.

481
00:30:32,274 –> 00:30:33,475
So he’s just kinda like
this, but he does it.

482
00:30:33,475 –> 00:30:37,135
So, and that was when everybody
kind of went like, okay, you’ve

483
00:30:37,135 –> 00:30:39,715
run out of ideas, you know?

484
00:30:39,895 –> 00:30:43,375
So that’s anytime, so that time
when people start talking about

485
00:30:43,375 –> 00:30:46,585
jumping the shark, it’s like, oh
yeah, okay, it’s, let’s just cut

486
00:30:46,585 –> 00:30:48,055
this off now, kind of thing, okay?

487
00:30:48,625 –> 00:30:53,365
So, but by always having the new
stories that are submitted by our

488
00:30:53,365 –> 00:30:56,545
audience and letting the audience pick
the stories that are there, and then

489
00:30:56,545 –> 00:31:02,040
those kids, being the future characters
that can then be in supporting casts,

490
00:31:02,639 –> 00:31:04,139
we’ll never have to jump the shark.

491
00:31:04,139 –> 00:31:07,710
We’ll always have new
current stories to tell.

492
00:31:08,970 –> 00:31:10,020
I like that a lot.

493
00:31:10,110 –> 00:31:14,850
That, that’s something I, I never
heard of, but very interesting.

494
00:31:15,450 –> 00:31:19,260
Mark, it’s been a pleasure
speaking with you.

495
00:31:19,260 –> 00:31:23,280
You’re an exciting guy,
you’re doing wonderful things.

496
00:31:23,700 –> 00:31:27,960
Could you tell people one more
time how to reach out, get involved

497
00:31:27,960 –> 00:31:29,850
with you, and how to reach you?

498
00:31:31,590 –> 00:31:32,100
Absolutely.

499
00:31:32,100 –> 00:31:37,380
So again, you can go to
our website, iam4kids.com.

500
00:31:37,620 –> 00:31:39,570
So there’s, you can message me there.

501
00:31:39,570 –> 00:31:42,690
You just, anything you need to know
about us is, is gonna be on that site.

502
00:31:43,169 –> 00:31:49,620
And then if you’d like to support the
TV show, that’s iam4kids, iam4kids.tv.

503
00:31:49,990 –> 00:31:53,250
And that’s all, all that
information is on, on there as well.

504
00:31:53,250 –> 00:31:58,260
So I know my, I like to leave, every
time I, uh, interact with, you know,

505
00:31:58,260 –> 00:32:02,100
somebody or people that are watching
is to, you know, hopefully support us

506
00:32:02,100 –> 00:32:04,470
and then always remember to be great.

507
00:32:05,040 –> 00:32:07,110
That, that’s the Be Great Guy.

508
00:32:07,385 –> 00:32:08,850
I, I like it a lot, Mark.

509
00:32:09,240 –> 00:32:14,640
Uh, I wanna say thank you for being
part of the Dead America Podcast and

510
00:32:15,000 –> 00:32:19,050
for being out there doing exciting
things, especially for children.

511
00:32:21,270 –> 00:32:23,580
It’s, it’s my, it’s,
it’s truly my mission.

512
00:32:23,580 –> 00:32:24,900
So, so thank you for having me.

513
00:32:28,020 –> 00:32:29,670
Thank you for joining us today.

514
00:32:30,360 –> 00:32:36,570
If you found this podcast enlightening,
entertaining, educational in any way,

515
00:32:37,350 –> 00:32:43,754
please share, like, subscribe, and join
us right back here next week for another

516
00:32:43,754 –> 00:32:47,145
great episode of the Dead America Podcast.

517
00:32:47,445 –> 00:32:52,995
I’m Ed Watters, your host, enjoy
your afternoon wherever you might be.